Why You Should be Buying Platinum Jewelry TODAY

I don’t want this to seem like I’m selling. That’s not what this newsletter is about. However, there’s an interesting anomaly going on right now between gold and platinum. The price of raw platinum is currently trading at roughly a 25% discount to gold. Historically it has always been the other way around.   

There’s a reason platinum has been the jeweler’s choice for white metals since the 1800’s. Here are some of the advantages of platinum:

  • Pure Platinum is almost 40% denser than 18 karat gold, so things like the prongs holding gems and the shank of the ring can endure much more wear and tear over gold.  

  • Platinum jewelry is either 90% or 95% pure, so rather than breaking like gold prongs are apt to do, it bends keeping stones more secure. Open, airy, delicate designs and chain would crack and break with gold, not so with platinum.

  • Its natural color is a very light grey/white. So jewelry won’t fade to a "moon-glow" yellow over time.

  • Platinum is truly a rare precious metal. Think about this: all of the platinum mined to date would only fill an average size house.*

So, let’s take a look at the current value proposition of platinum. This wedding band example shows the current platinum to gold price ratios verses where it has been historically. Remember that platinum is almost 40% denser than 18kt gold so identical pieces of jewelry will weigh about 40% more in platinum.

Currently, the platinum band is about 30% undervalued. And, that band will virtually last forever.  

The same case can be made for investing in platinum bullion. Since platinum is far rarer than gold, at some point my belief is that it will return to its historical premium over gold and therefore outperform.  



Diamond Cuts From 600 B.C.E. To Now

The goal of a diamond cutter is to bring out the brilliance of a diamond without losing too much weight. Diamond crystal growth patterns produce three common shapes: octahedron, dodecahedron & maccle. The most common is the octahedron which produces round and square cuts. The octahedron is the focus of our history lesson today.

Precious Metal Quotes

Click HERE to view up daily metals price indications for the most popular gold and silver coins.

Medlars Guarantees Our Work

At Medlars, we ensure enduring quality and satisfaction. 

We guarantee ALL of our work and materials to be free of defect for a period of two years from the date of purchase. We will replace or repair as necessary any defect at our cost. This includes all parts and labor. Our guarantee does not cover damage caused by abuse or accidents. 

We guarantee the silver, gold, or platinum purity of our jewelry, our custom design, and our restoration work. We further guarantee our stated weight and quality of the stones we supply.

Added Value Guarantee

Every finished ring (not just a simple solitaire but EVERY ring) purchased at Medlars includes Free Sizing, Free Appraisal for insurance purposes, plus Free lifetime cleaning, maintenance inspections, and polishing.  At Medlars your purchase is the beginning of a lifetime of our personal attention and care.

Return and Exchange Policy

  • If for any reason you are not completely satisfied with your jewelry purchase, you may return it within 30 days of the purchase date for a full refund or exchange (not just a store credit) .
  • Custom designed jewelry is not returnable.
  • You may trade in your undamaged diamond, purchased from Medlars, for any diamond at least twice the trade-in value of your diamond. The trade-in value is your full original purchase price excluding sales tax and any labor. Colored gems are not eligible for trade in.

Price Protection Guarantee

If within 90 days of your purchase, you find a diamond with the same specifications, graded by the same gemological laboratory, at a lower price in the United States, Medlars will match it and give you 10% of the difference.   

Here's how it works:   
  • Bring in the actual diamond with certification and sales receipt.
  • A competitor’s diamond certification must be from the same laboratory . The competing diamond must have the following matching characteristics:
  • Shape, weight, color, clarity, diameter, cut grade and fluorescence (if any).
  • Sales taxes are not included in the cost comparison.

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